Tagged: quality


The End of Quality – Part 2

There is a joke about two guys hiking in the woods when they suddenly see a bear looking at them. The first one says, “What shall we do?” The second guy says, “Run.” The...


The End of Quality – Part 1

For many years it was assumed that ‘quality’ (whatever that meant) was a potential source of competitive advantage. Whilst goals such as zero-defects and ease of use are still necessary goals, I believe that...